A completely free tool for all Google Accounts owners, Google Analytics is designed to track statistics for visiting a particular website. Although this is just the basic definition of this tool, its domain is much wider.
First, you need to know that through just one registered Google Account, the user has the ability to track visit statistics on a large number of sites, with a limit of up to 50 websites. The number of visits per month is limited to 50 million visits, per one Internet site, which is a large number.
The data displayed in Google Analytics is extremely useful for website owners. If they closely monitor Google Analytics, site owners can get a lot of information, such as the gender and the average age of site visitors, sharing site pages on social networks, and the total number of visits on a daily, weekly or monthly level, or in a period that they choose to track. In this way, website owners receive very important information, based on which they can make certain corrections on the site, in order to improve its visibility. In addition to all of the above, owners of sites that closely monitor Google Analytics can also see the average retention time on a particular page or the entire site by users, on the basis of which they can easily determine whether the content of their website is interesting to users or not. In essence, it is not recommended that the retention time of users on the site be shorter than one minute because it means that the user did not find the information he needed on a particular website. All this and many other pieces of information are given to the site owner, that is, the person who is in charge of tracking site statistics.
It should not be forgotten that Google Analytics is a completely free tool, and the only condition is to have a verified Google Account.
If the owner of a particular site pays Adwords campaign, it can track in Google Analytics everything related to it. It is very important in this case to fine-tune the conversions, or goals of Google AdWords campaigns, as well as Google Analytics as a whole. Goals can refer to e.g. the age of the users, their geographical destination, or, users who download a specific file from the website, visit a particular page, and so on. In principle, the setting of the Google Analytics will affect the data that will be displayed to the website owner or person in charge of tracking Google Analytics.
If, for example, your site deals with e-commerce, you can set up Google Analytics by tracking your order or sales activity and get the desired reports.
In the course of 2011, Google Analytics offered its users the ability to track the statistics of a particular website's visits in real time.
During the development of Google Analytics, there were doubts about its impact on the performances of a particular website and the speed of its loading. Therefore, at the end of 2009, Google launched the so-called asynchronous JavaSript, which minimized the risk of slowing down the loading of a particular site page.
For all Google Analytics users, Google offers a free Help Center, in which one can find answers to all questions about this tool.